ALTINEL | Pioneer of Yachting & Shipping
SHIP MARKETING
Intelligent, targeted and high-impact ship marketing is the active catalyst that ensures your ship stands out from the crowd and achieves a successful sale. As the world’s leading experts in marketing, Altinel’s approach is proactive and international in scope, using both proven promotional tools as well as innovative techniques.
As we own no ferry or cruise ship or service companies and work entirely independently of any shipowning companies or service providers, you can rely on us to provide the best options for your individual needs.
HIGHLY EXPERIENCED TEAM
The in-house marketing team at Altinel are specialists in ship marketing. With many years combined experience both in the industry and for other luxury brands they work closely with the brokers on each individual ship to make sure that it is marketed effectively to the right audience. Based in both the Turkey and France, with specialists in PR, events organisation and digital marketing they can create a highly-targeted strategy for your ship.
ALTINEL WEBSITE
Your ship will be advertised on the Altinel website as soon as we receive the photography for the vessel. The Altinel website features stunning large photos and videos of the ships it offers for sale and is the highest ranked site on Google for keywords such as ships for sale, ferries for sale and many more. The site attracts hundreds of thousands of visitors every year and is available on mobile devices too.
DIGITAL SHIP MARKETING
We use our global network and our in-depth industry knowledge to provide fact-based analysis to facilitate strategic decision-making. Within hours of the Central Agency agreement being signed we will develop personalised and targeted flyers which will be sent to potential buyers. Specialised flyers will also be sent out to the industry, ensuring the widest reach of potential buyers from around the world. Your ship will also be advertised on numerous industry and specialised websites for ships for sale to ensure maximum exposure. We also organise digital marketing campaigns on targeted sites, a highly effective and cost efficient way of reaching new audiences.
SHIP PHOTOGRAPHY
Good photography is key to marketing your ship effectively. If professional photos of the ship do not exist, we can assist with photoshoot of your ship. The marketing team has worked with many leading photographers around the world and will ensure that we receive the best photos to promote the ship and its facilities. These photos can then be used in brochures, electronic presentations, websites, advertising and at events around the world ensuring maximum visibility for your ship.